The farmers' market is finally over for the season. Back at the beginning in May, I didn't have a job and my "plan b" farmers' market gig became my only job. Since then, I've added a part-time catering job and several freelance writing assignments and now, things are slowing down after a busy summer and fall stretch. I'm relieved to have made it through the six months with my kitchen (and refrigerator) intact.
I was pleasantly surprised with the warm reception that I got from market goers. I viewed the market as an experiment for me, an opportunity to make exactly what I wanted and a chance to set up my "store" with the benefit that I (hopefully) wouldn't have to eat everything myself! I was discouraged by several friends who knew the sort of desserts that I like to make. They wanted me to play it safe and make easy-to-like baked goods that would sell. But I stuck by my plan and used unusual flours, infused tea in my shortbread, made cocoa nibs as commonplace as chocolate chips....and people were excited by the choices.
The cookie that proved people were willing to try something different was a buckwheat-cocoa nib cookie from Alice Medrich. The baked cookies were a slightly unappealing concrete color but had a deliciously crumbly texture punctuated by crunchy nibs. Early Saturday morning when I was spreading chocolate ganache on one cookie and sandwiching another on top, I figured that they'd all be coming home with me later that afternoon. I certainly wasn't expecting the enthusiastic reaction that they received; people came back for more than one, and even asked for them the next week! That sleeper of a cookie was so popular that someone was talking about it still at the last market. I felt incredibly satisfied that my vision for Paper Cake Scissors was successful...and I achieved it on my own terms.
If there are any farmers' market peeps reading, thank you so much for your support and adventurous spirits. Meeting and talking to you throughout the season was the best part of my Saturday! The next holiday market that I'll be attending is December 18th–stay tuned, keep in touch, and place orders! My new brochure is finally up on my site.
Posted on Fri, November 5, 2010